UrCove is a hotel brand built specifically to meet Chinese travelers’ preferences
UrCove, the new hospitality brand developed under a joint venture between Hyatt and BTG Homeinns Hotel Group affiliates, opened its first five properties on China.
These new additions to Hyatt’s portfolio in China aim to serve the highly mobile travelers in the upper-mid segment, which will contribute to Hyatt’s commitment to further expand its brand footprint and achieve meaningful growth in the region.
All UrCove hotels are conveniently located in the heart of bustling cities ; UrCove Shanghai Jing’an, UrCove Shanghai Lujiazui EXPO, UrCove Shanghai Wujiaochang, UrCove Chengdu City Center, UrCove Nanjing South Railway Station.
Each hotel features an all-day dining restaurant, a 24-hour gym, a self-service laundry room and meeting rooms. New smart service facilities support self-service check-in and checkout and all hotels feature the signature "UrCove Space," which offers guests a multi-functional space for business and social gatherings.
"UrCove hotels cater to the underserved premium upper-midscale segment and with five UrCove hotels open in the major gateway cities of Shanghai, Chengdu and Nanjing, the brand is more accessible for this large, attractive and growing customer base," said Stephen Ho, president of growth and operations, Asia Pacific, Hyatt.
“With more hotels expected to open doors in gateway cities in China in the coming years, we aim to cater to more frequent business travelers, providing them with a reliable shelter and cozy sanctuary,” said Elton Sun, chief executive officer and managing director of the joint venture.