Born in Germany, this hotel brand joins Accor Group and already expanding outside of Europe.
25hours was invented by Stephan Gerhard, Ardi Goldman, Christoph Hoffmann, and Kai Hollmann who wanted to create something unique under the motto of 'You know one, you know none'.
Every property starts with a story, that looks to evoke the ethos of its building and celebrated neighbourhood. A team of architects, designers and local heroes make use of analog reminders, bespoke furnishings, customised art, vintage finds, and music to envision spaces that create personality, character and soul. When at a 25hours hotel, guests realise that there is 'reason' where a narrative is woven throughout the property, where nothing is where it is just by chance.
This unique brand is already present in all the largest cities in Germany as well as Zurich, Vienna and Paris.
There are already 13 hotels in 9 cities including Zurich, Vienna, and Paris.
2020 will also see more openings: The 25hours Hotel Firenze and the 25hours Hotel Dubai. The 25hours Hotel Company formed a strategic alliance with Accor Hotels in 2016, and now also pursues hotel projects around the globe.