All about hotel operations : Marketing, Digital Marketing for Hotels, Revenue Management, Hospitality Design, Human Resources, Back of House, Cross Cultural for Management, Branding, and everything that is needed to properly run a hotel
In 2025 there will be nearly 2 billion members of Gen Z strong across the globe. This year is another write-off, so it's probably better that we just don't talk about it. We all want to focus on our future, heck -...
You can also use trends to track sentiment and trends towards your brand compared to competitor brands. What happens with automated revenue...
Did you know that over 80% of the planet's population live under light-polluted skies? Lighting plays a big role in our lives and has a profound effect on us both physically and mentally.
Next to China, the US market is one of the largest pre-Covid tourism source countries. With vaccine programmes in full swing around...
You can start to collect the data that is meaningful to you as an industry professional and start to see patterns that perhaps nobody else in your comp-set sees.
The first day of any shoot is 'Reconnaissance Day' As a photographer, when I first look at a bathroom I will spend...
If we get this right, it translates into a better outcome, a happier guest and greater spend. The importance of light is...
Hotel social media and digital marketing are complex because it is just as much art as it is science
“Owners prefer our brands over X” - Of course, if you only ask your owners and not owners of the other brands. This kind of claim, based on what we call ‘confirmation bias’, is dangerous because it causes you to make poor decisions.
If you think that you just want to build a Kids' Club so that the parents can be at the Spa ... Don't....