Article by Giovanni Angelini Influencing consumers to book hotels is the ultimate objective of any hotelier regardless of their role or position within the organization. In principle, everyone working in the hotel business
Every day, millions of travelers visit TripAdvisor looking for a place to stay. There are currently 1.4 million hotels, B&Bs, and specialty lodging on TripAdvisor, and hotels can take full
We recently took a look at the question of why hotel PR professionals fail to their news published, but now it’s time to see the other side of the story and find
Tourism contributes up to 10% of the world’s work force according to UNWTO, explaining why many undergraduate and graduate schools are offering hospitality degrees. However, unlike engineering where practical skills taught in
It’s easy to think of Artificial Intelligence having four key components; Machine Learning, Natural Language Processing, Speech, and Image Processing. Each of these key components may have one or several technology subsets
TripAdvisor has today published its first-ever Review Transparency Report, revealing never-before-shared details about its review moderation processes, as well as statistical data on the volume of fake review attempts targeted at the platform
Some interesting findings were recently revealed by Muck Rack about where journalists find their news and how they view the relationship with hotel PR – and that’s exactly the kind of study that
Do you get the feeling of déjà vu when you’re skimming through articles on the hotel industry? That feeling that you’ve seen the same topics discussed ad nauseam? Well you’re
Today’s hoteliers rely on a number of different distribution channels, some of which offer better returns than others, but when it comes to bringing in the business clients Hotelintel.co has some
This week both Instagram and Facebook were down, causing panic among social media addicts who flocked to Twitter – which mercifully stayed online – to share their concerns. Websites like downforeveryoneorjustme.com that can tell
After the bombing incident earlier this year, many Western media picked up on the dramatic 57 percent drop in international arrivals to Sri Lanka in June, when compared to June 2018. However, although
After a video of a sea turtle with a plastic straw stuck in its nose went viral, the anti-plastic straw movement was born and has ever since become the “go to” CSR. From
Guests’ first impressions of a hotel can influence the entire experience of their stay. Therefore, many hoteliers strive to create the “Wow Factor” in order to capture their guests’ interest, potentially creating more
The global study, conducted in partnership with Ipsos MORI, polled over 23,000 TripAdvisor users across 12 markets on the use of online reviews and their role when booking hotels, restaurants and experiences.
