TripAdvisor CEO Steve Kaufer sent a message to the tourism community to express his desire to support the industry through the crisis.

Steve Kaufer, CEO and co-founder of TripAdvisor, said in his video message that TripAdvisor is taking essential steps in fighting the current situation and in reducing expenses. He, personally, has stopped taking a salary for the remainder of 2020.

As for supporting TripAdvisor’s partners around the world, he encourages governments across the globe to support public policies that help protect the travel, tourism, and hospitality sectors - including businesses and workers impacted by the downturn.

The next step for TripAdvisor to support its partner is to ease the financial strain by working on its paid subscription and media products. However, details have not yet been shared.

As for those 5 million restaurants listed on TripAdvisor, the platform is figuring out ways to help support them, possibly through adding delivery and take-away information on its website, or featuring gift card purchases.

While there are no solid details as of yet, Steve encourages all vendors to keep an eye on additional information coming from TripAdvisor.

He finishes his statement by saying, “When the time comes, people will dine out and travel again. When they do, TripAdvisor will be there to guide them to your door.”

Just as Steve said, when this is all over, we should all be ready for our guests again.