Known for its quirkiness, 'Ovolo' and a branding agency 'THERE' are introducing a new wow factor for travelers under the banner of 'Wonder.Full.'
“A major component of Ovolo’s brand evolution was realigning the identity with the overall and unique hotel experience. Sophisticated yet creative and quirky interiors, and an increasingly design-savvy audience gave us an opportunity to elevate our brand whilst maintaining the innovative, disruptive yet cheeky spirit that continues to drive us in everything we do,” Ovolo Hotels Founder and CEO, Girish Jhunjhnuwala said.
Dedication to this sense of wonder is shown by Ovolo’s collection of rare, unusual or intriguing objects, or 'Curios' that are found in every nook of each hotel.
Wonder. Full. has come to life across a suite of key guest touchpoints, covering everything from hotel key cards to print advertisements, in-room ‘loot bags’, website to social media assets and beyond. And a set of ‘Rules for Rule-Breakers’ guidelines ensures Ovolo have the right tools to bring the identity to market.
“Wonder. Full. not only demonstrates the alignment with of Ovolo’s hotel experience but also our commitment to continually innovate and create an enhanced customer experience,” said Stephen Howard, Group Director of Marketing, Ovolo Hotels. “Each unique, Ovolo hotels are famous for delivering consistently rich experiences to our guests. So, the idea of celebrating a place full of wonder was an obvious inspiration and insight to inform the brand evolution.”
With this brand evolution, Ovolo is introducing 'By Ovolo Collective' which is a distinctive collection of hotels including Nishi Apartments Canberra, The Sheung Wan Central Hong Kong (formally Mojo Nomad Central) and Ovolo’s new Bali property due to open in the 4th Quarter of 2020.
“We have worked with Ovolo since their first venture into Australia. During our relationship we have looked to bring a sense of Magic & Logic to their brand,” said Paul Taboure, Cofounder / Executive Creative Director THERE. “With logic, we have galvanised a strategic framework with both Wonder. Full. & the By Ovolo Collective to underpin their brand. With magic we looked to bring a sense of wondrous fun and delight to the creative.”
Travelers can experience Wonder. Full. at Ovolo from February 10, 2020.