voco™ will also debut in the picturesque Strasbourg later this year, in the unofficial champagne capital Reims in 2021, and in Burgundy’s Beaune in 2022.

Launched in 2018, voco™ combines the reassurance of a big brand with the informality and charm of an individual hotel. The name voco™ means ‘to invite’ and ‘call together’ originating from Latin, representing the brand’s thoughtful, unstuffy and charming nature.

The 102-room voco Paris Montparnasse embodies the unique characteristics of voco™ with exclusive features and distinctive hallmarks setting it apart for a memorable stay.

Located in the hip Left Bank of the River Seine, in the heart of Paris, the sustainability-focussed hotel is just a five-minute walk from Montparnasse railway station, for buses straight to Orly or Paris-Charles de Gaulle airports.

Guests can also enjoy spectacular city views from atop Montparnasse Tower and a buzzing bistro and café scene around the hotel. From the neighbouring Gaîté metro station there's speedy access to Parisian sights including The Louvre, the Eiffel Tower and the Pantheon.

Will Yell, Head of voco™ EMEAA, IHG commented: “Since we launched voco™ two years ago we’ve seen fantastic growth all around the world and it’s so exciting to open our first hotel in France, with three more voco™ hotels in the pipeline for this market. voco Paris Montparnasse will be a great example of the brand, blending voco’ s unique characteristics with the spirit of the French capital. Being part of the voco family doesn’t mean becoming one of the same. Whether it’s a newly built property or a well-known hotel with plenty of history, we foster and celebrate all the individual spirit and elements that make a hotel successful.”

All voco™ hotels promote sustainability to help guests sleep easier with thoughtful comforts like cosy bedding made from 100% recycled materials, Korres amenities in large size dispenser bottles and aerated shower heads to reduce water usage. voco™ hotels also remove an average of 300 plastic bottles in every guest room per year by instead using micro-filtered water.