TRIBE’s growth in Southeast Asia forms part of Ennismore’s global growth of its lifestyle brands.
Launched in 2019, TRIBE is an alternative lifestyle brand that designed to focus on common areas to create multifunctional spaces that encourage connection between guests while providing that welcoming and familiar feeling. A TRIBE hotel offers far more than just accommodation - it provides collaborative workspaces, decompression zones and social destinations.
François Leclerc, Deputy Brand COO at Ennismore said: “We’re incredibly excited to debut TRIBE in Southeast Asia, bringing a new concept to the region. TRIBE is all about reshaping the traditional hotel experience into something that enables guests to stay, work and socialise in a truly contemporary environment. We know that TRIBE hotels will really excite modern travellers who are looking for simplicity, affordability, and connectivity in a high-end interior environment. Our guests are true explorers – they could be out shopping, experiencing the local neighbourhood or out doing business, however they do want to return to a hotel that is both design driven and social. These diverse modern travellers are connected by a love of contemporary design, a spirit of adventure & a new understanding of what a functional, contemporary hotel should be. The TRIBE brand offers up the perfect solution.”
Ennismore has already signed 50 TRIBE hotels and is aiming for rapid expansion with up to 150 to open globally within the next five years, including in Phnom Penh, Bali, Singapore, Phuket and Manila by 2025.
Ennismore has been included in Fast Company’s World’s Most Innovative Companies lists in 2020 and 2021; ranked#29 in FT1000: Europe’s Fastest-Growing Companies; and is part of FT Future 100 - the UK’s fastest-growing businesses that are shaping the future of their sector.
THE ENNISMORE BRANDS: 21c Museum Hotel, 25hours, Delano, Gleneagles, Hyde, Jo&Joe, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, Tribe and Working From_.