Hotels have turned to using gift vouchers as COVID-19 almost dries up their cash flow.
Property owners reported selling more than USD$333,218 using 'STAAH', The cutting-edge gift management system, from January to June 2020.
Edwin Saldanha, Regional Manager – Oceania, STAAH Ltd said that with a greatly reduced demand worldwide for hotel stays due to the COVID-19 pandemic, forward-thinking initiatives on gift vouchers are benefiting guests who are prepared to invest now and reap the rewards later.
“The biggest winners are hoteliers for whom this cash injection is just what is needed to ride this wave.” he commented.
Often underrated in a property’s marketing mix, gift vouchers have a high return on investment (depending on how you manage and promote them). Another huge bonus is the low redemption.
“Nearly 30% of the gift vouchers are never redeemed according to various surveys ...” said Edwin. “ ... This means instant revenue and bottom-line profit.”
STAAH’s Voucher Engine is an off-the-shelf, feature-rich e-shop. It bolts into a hotel’s existing website and is completely customizable to fit the existing brand look and feel. The result is an attractive gift voucher shop for your hotel’s website that is easy to use and simple to manage at the backend.