Hilton has announced the launch of its large-scale franchise model in China.
The business model will allow independent hotel owners in China to benefit from Hilton’s innovative commercial strategies and extensive support network, as the company welcomes investors and owners to explore franchising opportunities with its award-winning upscale focused-service brand, Hilton Garden Inn.
With the launch of the new franchise model, Hilton is offering a Hilton Garden Inn brand prototype developed specifically for the Chinese market, which was originally launched in 2019.
"Providing opportunities for franchised partnerships with Hilton Garden Inn – one of the strongest focused service brands in the market – is a great step towards winning the hearts and minds of strong, savvy independent hotel owners in China. We are confident that the new model will serve as a great opportunity for our owners to access one of Hilton’s iconic brands and bring an exciting new entrant to their respective destinations," said Alan Watts, president, Asia Pacific, Hilton.
To date, Hilton has inked more than 100 deals to develop Hilton Garden Inn hotels in China, bolstering the company’s confidence in the long-term growth of the focused service brand and its ability to cater to a rising middle class.
Hilton Garden Inn currently has a global footprint of over 900 hotels, with 35 in China and 44 across Asia Pacific.