The Standard Residences aim to extend this distinctive lifestyle to homeowners, with plans for further expansion in Asia.
Standard International, a leader in lifestyle hospitality, is joining forces with Sansiri Public Company Limited and CG Capital Limited (CG Capital Limited, an investment management firm under the Central Group) to launch The Standard Residences in Hua Hin and Phuket, Thailand. With a combined investment of over 8,500 million baht, these projects mark Standard's first foray into the Asian branded residences market, offering luxurious living spaces in prime tourist destinations.
Hua Hin: A Seaside HavenThe Standard Residences, Hua Hin, situated on the city's most desirable beachfront, promises an exclusive seaside living experience. With Thailand's tourism bouncing back post-pandemic, Hua Hin's appeal as a wellness and golf destination continues to grow, supported by infrastructure developments like the internationalization of Hua Hin airport and transportation improvements.
Phuket: A Tropical ParadiseIn Phuket, The Standard Residences, Phuket Bang Tao, is set in the vibrant Bang Tao area, offering a sanctuary in the heart of Phuket's lifestyle center. The island's real estate market has surged post-pandemic, driven by its popularity as a tourist destination and significant investments in local infrastructure, including the expansion of Phuket International Airport.
A Vision for Modern Luxury Amar Lalvani, Executive Chairman of Standard International, emphasizes the brand's commitment to creating unique guest experiences that blend design, art, fashion, and culinary delights. The Standard Residences aim to extend this distinctive lifestyle to homeowners, with plans for further expansion in Asia.
Sansiri and CG Capital: Strategic Partnerships Sansiri, celebrating its 40th year, brings extensive experience in high-quality real estate development, while CG Capital focuses on investment in tourism-related businesses. Both partners play crucial roles in realizing the vision for The Standard Residences in Hua Hin and Phuket.
With pre-sales starting in 2024 and completion expected by 2026, The Standard Residences are poised to offer a blend of luxury, lifestyle, and exclusivity, catering to the discerning tastes of both Thai and international buyers.