S Hotels & Resorts Introduces New Luxury-Midscale Brand "nābor"

nābor will make its debut in April 2021 with its first property in Bophut, Koh Samui.

S Hotels & Resorts is excited to unveil nābor (pronounced “neighbour”), an alternative collection of locally-inspired “luxury-midscale” resorts and hotels.

There are six nābor hotels and resorts in the pipeline with  five properties under management agreements and one fully - owned and managed by S Hotels & Resorts.

The company fully-owned nābor property will make its debut in April 2021 in Bophut, Koh Samui.

“2021 will be a pivotal year for S Hotels & Resorts, as we accelerate the expansion of our lifestyle brands,” said Dirk De Cuyper, Chief Executive Officer, S Hotels & Resorts.

At present, S Hotels & Resorts’ global collection comprises 39 hotels and resorts in Southeast Asia, the Indian Ocean, Pacific Ocean and the UK - totalling 4,647 keys.

"Luxury is no longer defined by unnecessary bells and whistles; today’s savvy travellers demand seamless stays, immersive experiences and the ability to uncover the essence of their locale. With SAii and nābor, we will create deeply personal journeys in a choice of highly-desirable destinations. We look forward to bringing our intuitive and inviting brands to all guests next year and beyond.” he added.

The company is aiming to double its portfolio over the next five years, driven by a mix of mergers and acquisitions, resort purchases and hotel management agreements, and focusing on the roll-out of SAii and nābor hotels across in Asia Pacific and the Indian Ocean.