'Not just Another Lifestyle Brand' WorldHotels Launches Crafted Collection

Crafted is not just another lifestyle brand; it is a new generation of lifestyle hotels

Created last year, the collection now comes to life with a portfolio of specially curated and immersive independent hotels and resorts across the globe.

“Crafted is not just another lifestyle brand; it is a new generation of lifestyle hotels made for a new generation of travellers that crave creativity, immersive experiences, great design, and ingenuity,” said Gregory Habeeb, President of WorldHotels, North America.

WorldHotels Crafted Collection

WorldHotels Crafted Collection is launching with a portfolio of properties in key markets across the globe, the first Crafted Collection hotels include:

ACME Hotel Company in Chicago, Illinois: Named the number #1 hotel in Chicago by Conde Nast Readers’ Choice Award, Hotel Bijou in San Francisco, California: Awarded the Condé Nast Traveler Readers’ Choice Award for Top 15 Hotels in San Francisco, located in the heart of San Francisco's Union Square, La Casa del Zorro in Borrego Springs, California: Sits on the edge of California's largest state park offering amenities such as tennis, golf, spa treatments, including casitas with private pools, Warwick Rittenhouse Square in Philadelphia, Pennsylvania: Legendary since 1928, this historic 4-diamond hotel has hosted the likes of Frank Sinatra, Ava Gardner, Sammy Davis Jr., Bob Hope and Sidney Poitier.

In Europe, The Vault Hotel in Helsingborg, Sweden: Built on an authentic bank vault from the beginning of the last century, the Vault Hotel is steeped in great design, Hotel Haarhuis in Arnhem, Netherlands: With its recent renovations, the 100-year old Hotel Haarhuis offers travelers the perfect combination of rich history and modern service, ODSweet Duomo in Milan, Italy: The fun 4-star ODSweet Duomo was created by the owner of one of Italy’s most prominent chains of sweet and savory products, located just a few steps from Milan City's Cathedral.

Owners and operators of WorldHotels Crafted Collection hotels will enjoy the perfect balance of creative freedom and a trusted alliance and partnership.

A special “Crafted” integration process ensures each hotel’s individual story is brought to life through sales, marketing, public relations and social media. Additionally, hotels gain access to a global audience of loyal travelers through the industry-leading loyalty program, WorldHotels RewardsSM.  The third largest hotel loyalty program in the world, WorldHotels Rewards delivers with more than 43 million rewards.

With the launch of Crafted Collection, WorldHotels will continue its focus on driving superior revenue to its hoteliers, expanding its portfolio of offerings in premier global destinations and providing exceptional travel experiences to its guests.

“Despite the tremendous challenges that our hotels and industry have faced over the last year, Crafted Collection is quickly becoming one of the most authentic, daring and spirited collections of independent hotels around the globe," said David Kong, President and Chief Executive Officer of WorldHotels.