Next Story Group Launches Ink Hotels Brand in Melbourne

Next Story Group successfully launched Ink Hotels Brand in Melbourne.

Ink Hotel Melbourne Southbank is located at 167 City Road in the heart of Melbourne’s hip waterfront hub, the recently acquired new-build hotel bears the hallmarks of the new Ink Hotels brand which is on track to open its second hotel in Singapore in 2021.

“Ink Hotels is a compelling brand that resonates with travelers with a Gen Z mindset. It is a great addition that strengthens Next Story Group’s brand portfolio which will boost our expansion plans,” said Darren Edmonstone, Chief Executive Officer of Next Hotels & Resorts. “Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and South East Asia, where we are continuing to drive strong strategic growth.”

Ink Hotel offers travelers with; Urban Commons which are social public spaces for guests to chill, dine, work or hang out with fellow travelers; Super Comfy Vibes that make guests feel at home through relaxed service and design; Value Where It Counts with honest prices and great quality, and Funked-up Eccentrics focuses on personality and style.

Other perks include free coffee and street priced laundry.

This 15-storey, 162-room hotel features four different room types with walls adorned with art that has been designed and customized by New York-based Australian artist Brolga. Its striking lobby artwork was created by Blender Studio and showcases colourful and funky murals.

While staying at the hotel, guests can enjoy tasty bites, great Victorian wines, beers and cocktails at the hotel’s Kitchen & Bar. Its Grab & Go selection of snacks are available 24/7.