Narai Hospitality Group Debuts its Casual Luxury Brand 'Marasca Hotels & Resorts'

Marasca will mark its entrance into Thailand’s hospitality space with the first property, Marasca Khao Yai, opening in 2022, which will be followed by Marasca Koh Samui in 2023.

Marasca Hotels & Resorts—a collection of intimate, casual luxury escapes in unique locations that promise ‘cherry-on-top’ moments and experiential stays.

“Marasca is named after a type of cherry, which shaped the essence of our brand. We want to create ‘cherry-on-top’ moments for our guests through stylish designs and high-quality amenities, whilst offering welcoming experiences to make them feel truly at home—a space where you can spend time to reset while traveling and rediscovering yourself,” said Nithida Nithivasin, Director of Narai Hospitality Group, leading Thailand hospitality developer and operator.

Recognizing the evolving lifestyles of modern travelers, Narai Hospitality Group forays into a new category of casual luxury hospitality. According to Nithida, “Travelers today have simple expectations, but their standards are high. We observed over the years that there is an opportunity to meet the needs of those who are looking for more relaxed luxury and experiential offerings in unique
destinations. With Marasca, we are unveiling a hospitality concept that’s effortlessly luxurious, approachable and mindfully sustainable.”

The brand’s debut property, Marasca Khao Yai, is set to open its doors in 2022 in the scenic mountain range of Khao Yai. The exclusive 18-key Marasca Khao Yai will feature a selection of diverse accommodation types from Villas to luxurious glamping tents and glamper vans, all with stunning mountain views, private outdoor tubs and a personal fire pit.

The other wow factors includes: The Stardeck, The communal Fire pit, and Playscape, an outdoor play space for the young ones and parents to enjoy
amongst nature surroundings.

Marasca Hotels & Resorts plans to roll-out its properties at strategic locations in Thailand beginning with Marasca Khao Yai from late 2022, Marasca Koh Samui in 2023 and followed by other exciting destinations.