IHG Launches its First voco™ Brand in the New York

voco will also enter the St Augustine, Florida, and Columbia, Missouri, US markets soon with openings expected in early 2021

IHG® Hotels & Resorts has announced the opening of the first voco™ hotel in the Americas – voco - The Franklin New York.

The 50-room hotel, originally built in 1930, is now a reimagined classic with contemporary touches. It is located near top attractions like Museum Mile, Central Park and Madison Avenue shopping.

The cozy guestrooms at voco – The Franklin New York highlight the hotel's historic features while providing modern amenities such as a spa-like shower and fast Wi-Fi.

The Franklin New York will promote sustainability through luxurious bedding that’s made from 100 percent recycled materials, bulk amenity bath products and aerated shower heads to decrease water usage. voco hotels also reduce, on average, 300 plastic bottles per guest room every year by providing micro-filtered water in-room instead of single-use bottles.

Owned by Flintlock Construction and managed by Aimbridge Hospitality, voco - The Franklin New York demonstrates IHG's ability to convert properties efficiently, allowing owners to leverage existing assets while taking advantage of IHG's global enterprise global enterprise and scale, including the world’s largest hotel loyalty program. voco will also enter the St Augustine, Florida, and Columbia, Missouri, US markets soon with openings expected in early 2021.    

“We’re thrilled to bring the voco brand to the critical American market", said Ginger Taggart, vice president, global Crowne Plaza and voco Americas, IHG.

“It has been our privilege to restore and enhance this historic property. The hotel has been reimagined as a modern classic. The renovation is an artful blend of restoration and original modern touches and state of the art electronics in the rooms. Our goal was to create a world class hotel for the Upper East Side, and by partnering with IHG to launch the first voco in the Americas, we’re making that goal a reality.” Flintlock Construction founders Andrew and Stephen “Chip” Weiss Jr. added.

voco – The Franklin New York is the 16th property worldwide to open under the brand. There are currently 23 additional voco properties in the global pipeline, and the brand is on track to open 200 hotels in popular urban and leisure locations during the next 10 years.