Hotelogix, AxisRooms, RepUp Merge to Offer Full-Stack Solution for Hotels

This three-way merger adds 200+ employees and targets 20K hotels over the next three years.

Hotelogix, a Cloud PMS company, AxisRooms, a distribution company and RepUp, a guest experience management company have announced their merger into Hotelogix PTE, headquartered in Singapore. This three-way merger marks the radical beginning of a new era of hospitality solutions that will now be re-imagined and delivered by this integrated platform which will cover operations, distribution, reputation, marketing automation, and guest-facing technologies.

Hotels today, use multiple systems through a guest's lifecycle, from pre-booking to post-checkout stages, which then require integration of various systems leading to high costs, broken experience, delayed implementation, and fragmented support. Worst still, it leaves guests with sub-optimal stay experience. The core objective of the merger is to harness the power of data across operations, distribution and customer experience systems to deliver exceptional value and seamless experience to its clients' customers.

The merger has given Hotelogix PTE an aggregate customer base spanning 100+ countries, powering 10000+ hospitality businesses ranging from hotels, resorts, boutique hotels, hostels to aparthotels, campsites, villas, vacation rentals, independents, and chains. With 200+ employees, the new entity has emerged as one of the largest SaaS providers for the hospitality sector in the APAC market and aims at aggregating 20K+ customers in the next 3 years.

Aditya Sanghi who will continue to be the CEO at Hotelogix said, "With this merger, we will have a wide range of solutions to offer which will give superior value to our customers and increase our share of wallet. This definitely gives us a huge competitive edge against our competitors at a global level"

"If hotels want the full range of services or just a part of the stack, we want the technology to integrate as seamlessly as possible and be available to all partners with this merger", said Anil Kumar Prasanna, CEO at AxisRooms.

Pranjal Prashar, current CEO at RepUp added that with their customer-centric and in-depth machine learning approach, coupled with other individual technological prowesses of the merging entities, they will continue to deliver solutions of high relevance for their customers.

Accel Partners, Vertex Ventures, Saama Capital and Seedfund amongst others are existing investors of the companies and are backing this merger. Jagadeesan Kumar (JK), Managing Partner at JV Advisors LLP acted as the exclusive financial advisor for the three companies.