TripAdvisor has launched its first-ever mobile Check- Index revealing travellers’ and locals’ most frequented hotels, restaurants and attractions in major world tourism destinations. The study was based TripAdvisor’s massive trove of mobile location data.
“Our mobile Check-Index shows the points of interest where consumers are voting with their feet and actually spending their time,” said Jeff Chow, vice president of product, consumer experience, TripAdvisor. “It’s interesting to see how in some cities travellers and locals are drawn to the same things to do or places to eat, while in others you see distinct differences in their preferences.”
To glean these insights, TripAdvisor studied check-ins via smartphone GPS and motion sensors to predict when and where anonymous users are visiting a spot or if they are just passing by.
Analysis of foot traffic in the following cities reveals the following interesting trends:
- Travellers and locals both tend to have good taste, generally choosing highly rated points of interest
- Many travellers and locals are drawn to the same tasty eateries, with crossover is several cities studied
- Travellers are drawn to major tourist attractions, whereas locals often find alternative things to do
1. Points of Interest with the Greatest Number of Visits: Travellers vs. Locals
CITY
| TRAVELLERS
| LOCALS
|
Bangkok
| ||
Attractions
| 1. Khao San Road
2. Temple of the Reclining Buddha (Wat Pho)
3. Temple of the Emerald Buddha (Wat Phra Kaew)
| 1. Siriraj Medical Museum
2. Lumpini Park
3. Ganesha Shrine
|
Restaurants: Independent
| 1. Thip Samai
2. Go Ang – Pratunam Chicken Rice Restaurant
3. T&K Seafood
| 1. Roast
2. Papaya
3. Thip Samai
|
Restaurants: Chain
| 1. Secret Recipe Cafe
2. Hard Rock Café Bangkok
3. Baan Khanita by the River
| 1. After You Dessert Café – Intersect Rama 3
2. Secret Recipe Cafe
3. MK Restaurant
|
Hotels
| 1. Pathumwan Princess Hotel
2. Shangri-La Hotel, Bangkok
3. Amari Watergate Bangkok
| Not Applicable
|
Sydney
| ||
Attractions
| 1. Sydney Opera House
2. Darling Harbour
3. Bondi Beach
| 1. Olympic Stadium
2. Sydney Opera House
3. The Star
|
Restaurants: Independent
| 1. The Grounds of Alexandria
2. The Glenmore
3. The Beresford
| 1. The Grounds of Alexandria
2. The Beresford
3. The Sheaf
|
Restaurants: Chain
| 1. Hard Rock Cafe
2. Pancakes on the Rocks
3. Ribs and Rumps
| 1. Salt Meats Cheese 2. McDonald’s
3. Hard Rock Cafe
|
Hotels
| 1. Shangri-La Hotel Sydney
2. The Westin Sydney
3. InterContinental Sydney
| Not Applicable
|
London
| ||
Attractions
| 1. Tower of London
2. Borough Market
3. British Museum
| 1. Borough Market
2. St Paul’s Cathedral
3. Sky Garden
|
Restaurants: Independent
| 1. Duck & Waffle
2. Novikov Restaurant & Bar
3. The Wolseley
| 1. The Folly Bar
|
Restaurants: Chain
| 1. Dishoom Covent Garden
2. Five Guys
| 1. Dishoom Covent Garden
2. Big Easy
|
Hotels
| 1. Park Plaza Westminster Bridge London
2. Hilton London Metropole
3. Grosvenor House, A JW Marriott Hotel
| Not Applicable
|
Paris
| ||
Attractions
| 1. Musée du Louvre
2. Eiffel Tower
3. Galeries Lafaytte
| 1. Les Quatres Temps
2. Les Halles
|
Restaurants: Independent
| 1. Lafayette Gourmet
| 1. Lafayette Gourmet
2. Le Chalet 16
3. Klay Saint Sauveur
|
Restaurants: Chain
| 1. Laduree
2. McDonald’s
3. Angelina Paris
| 1. Laduree
|
Hotels
| 1. Le Meridien Etoile
2. Pullman Paris Montparnasse
3. Paris Marriott Champs Elysees Hotel
| Not Applicable
|
Barcelona
| ||
Attractions
| 1. Basilica of the Sagrada Familia
2. Mercat de Sant Josep de la Boqueria
3. Park Guell
| 1. La Manquista
2. L’illa Diagonal
3. Casa Batllo
|
Restaurants: Independent
| 1. El Nacional Barcelona
2. Cervecería Catalana
| 1. Cervecería Catalana
2. El Nacional Barcelona
|
3. La Fonda del Port Olimpic
| 3. Fabrica Moritz Barcelona
| |
Restaurants: Chain
| 1. Brunch & Cake
2. Tapas 24
3. Bilbao Berria
| 1. Bacoa – Universitat 2. Sopa
3. Nostrum
|
Hotels
| 1. Barcelo Sants
2. W Barcelona
3. Hotel Arts Barcelona
| Not Applicable
|
Los Angeles
| ||
Attractions
| 1. Universal Studios Hollywood
2. Hollywood Walk of Fame
3. The Original Farmer’s Market
| 1. Staples Center
2. The Original Farmers Market
3. The Grove
|
Restaurants: Independent
| 1. Gjelina
2. Perch
3. Rose Cafe
| 1. Rose Cafe
2. Perch
3. Bottega Louie
|
Restaurants: Chain
| 1. The Ivy
2. BCD Tofu House
3. In-N-Out Burger
| 1. BCD Tofu House 2. IHOP
3. Urban Plates
|
Hotels
| 1. The Westin Bonaventure Hotel & Suites
2. JW Marriott Los Angeles L.A. Live
3. Hilton Los Angeles Airport
| Not Applicable
|
Methodology: TripAdvisor studied anonymised, aggregated mobile data to reveal the most frequented points of interest in select major tourism destinations. Points of interest highlighted were required to have a minimum of 100 check-ins within the month of March 2017. Grocery stores, transportation facilities, convention centers and shopping malls were excluded from this edition of the TripAdvisor Check-Index. Local check-ins were based on consumers originating within a geo less than 50 km from a respective destination, while traveller check-ins were defined by users originating outside of this perimeter.