The Thailand Convention and Exhibition Bureau (TCEB) –Business is elevating Thailand's fast-growing MICE sector by forming a series of deep partnerships with major MICE players supported by its new marketing plan and trade show strategy.

This year TCEB –Business is looking to deepen partnershipswith existing partners and identified new ones at trade shows where it has confirmed attendance, IMEX Frankfurt, IMEX America and IBTM World, Spain

One example of this new partnership in action will be at IMEX Frankfurt. TCEB –Business is taking the lead for Asian Association of Conventions and Visitors Bureau (AACVB) and working with AACVB members to develop a model for economic impact assessment of the MICE industry. The objective is to equip Asian CVBs with a common and reliable tool to justify and show the industry’s impact on economic growth. The ultimate goal is to gain enhanced trust from government, policy makers, business community, social and academic entities in the economic importance of MICE industry.

Other objective is to form PCO partnerships where TCEB matches local Thai PCOs with international PCOs to collaborate in organising business events in Thailand. TCEB-Businessis now actively looking to work with ICCA targeting overseas PCO who are ICCA members.

TCEB –Business will help identify and attractoverseas business events related to 10 key industries highlighted in the Thai government's "Thailand 4.0"model: Future Automotive, Smart Device, Health Tourism, Biotechnology, Food Processing, Robotics, Aviation and Logistics, Biofuel and Biochemical, Digital, and Integrated Medical Service. Through this initiative TCEB is coordinatingwith relevantThai government agenciesto host overseas business events, or “co-locate”with local events inthe same industry to leverageindustrial synergies.