• 14 December 2018
Thailand’s Legacy Chiang Mai Tourism Market has Undergone a Millennial Transformation

Thailand’s Legacy Chiang Mai Tourism Market has Undergone a Millennial Transformation

BANGKOK, THAILAND – Thailand’s legacy Chiang Mai tourism market has undergone a millennial transformation that is now tapping into a new base of travelers seeking authentic Thai experiences. Last year over 4.6 million arrivals at the city’s international gateway confirmed the destination’s newfound appeal as the passenger volume trailed only Phuket among provincial airports in the country. According to C9 Hotelworks’ latest market research CHIANG MAI HOTEL MARKET OVERVIEW much of the growth has been fueled by low-cost carriers, with 5,346 flights from Greater China last year.

Download the full report here[:http://www.c9hotelworks.com/downloads/chiang-mai-hotel-market-update-2017-03.pdf](http://An expert overview of the past ten years of tourism in Chiang Mai. For high res image please click here [3]. Over the past 10 years passenger arrivals have shot up three-fold with 2013 the turning point sparked by the epic success of the Chinese film ‘Lost in Thailand’. Noting the explosive impact of cinematic wanderlust on tourism, C9’s Managing Director Bill Barnett said: “Be it ‘Eat Pray Love’ or ‘Notting Hill’, the impact of film in destination marketing is remarkable. While Thailand’s travel market outside of Bangkok shifted to the beach in the early millennium, a rising tide of Asian travelers and westerners increasingly want into the culture club instead of the typical surf and turf.” As Thailand’s government has pivoted its tourism ambitions from quantity to quality, Chiang Mai has slotted nicely into the equation with a range of impressive new boutique hotels, a rampant art scene, and budding culinary offerings. This shift is clearly resonating with Thai and foreign travelers alike. One of the most eagerly awaited entries to the creative scene was the debut of the MAIIAM Museum of Creative Art in mid-2016. This 3,000 square meter facility has attracted global attention. “We are certainly seeing increasing demand for personalized itineraries for Chiang Mai – for both the city itself and also a connecting city to explore the far north of Thailand,” said ASIA DMC Thailand Managing Director Andre van der Marck. “Strong domestic airlift is helping access while the increase of creative, boutique accommodation is an ideal match with the experiential millennial travelers we see more and more.” From two million to almost five million provincial airport passenger arrivals in four years. For high res image please click here [4]. Looking into the prospects for 2017, while the government instituted a crackdown on zero-baht tours from mainland China in the mid part of last year, the impact is normalizing on the strength of rising demand from Thai domestic travelers who are being drawn to a different Chiang Mai experience. Digital media is supercharging the pace of change as millennials abandon guidebooks and replace them with smartphones, a new mode of travel driven by authentic local experiences, and a lifestyle of sharing thanks to Facebook and Instagram.)

Over the past 10 years passenger arrivals have shot up three-fold with 2013 the turning point sparked by the epic success of the Chinese film ‘Lost in Thailand’. Noting the explosive impact of cinematic wanderlust on tourism, C9’s Managing Director Bill Barnett said: “Be it ‘Eat Pray Love’ or ‘Notting Hill’, the impact of film in destination marketing is remarkable. While Thailand’s travel market outside of Bangkok shifted to the beach in the early millennium, a rising tide of Asian travelers and westerners increasingly want into the culture club instead of the typical surf and turf.”

As Thailand’s government has pivoted its tourism ambitions from quantity to quality, Chiang Mai has slotted nicely into the equation with a range of impressive new boutique hotels, a rampant art scene, and budding culinary offerings.

This shift is clearly resonating with Thai and foreign travelers alike. One of the most eagerly awaited entries to the creative scene was the debut of the MAIIAM Museum of Creative Art in mid-2016. This 3,000 square meter facility has attracted global attention.

“We are certainly seeing increasing demand for personalized itineraries for Chiang Mai – for both the city itself and also a connecting city to explore the far north of Thailand,” said ASIA DMC Thailand Managing Director Andre van der Marck. “Strong domestic airlift is helping access while the increase of creative, boutique accommodation is an ideal match with the experiential millennial travelers we see more and more.”From two million to almost five million provincial airport passenger arrivals in four years.

Looking into the prospects for 2017, while the government instituted a crackdown on zero-baht tours from mainland China in the mid part of last year, the impact is normalizing on the strength of rising demand from Thai domestic travelers who are being drawn to a different Chiang Mai experience.

Digital media is supercharging the pace of change as millennials abandon guidebooks and replace them with smartphones, a new mode of travel driven by authentic local experiences, and a lifestyle of sharing thanks to Facebook and Instagram.

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