The second annual Hotel Management Thailand Summit (HMT), organized by Questex Hospitality Group, welcomed 150 senior hoteliers from across Thailand. The summit featured inspiring keynotes, panel discussions and exhibitor displays encompassing profitability, productivity, yield management, human resources and sustainability.
A heavy-weighted hot debate on ‘Sacrificing Occupancy for Higher Average Daily Rate is a Way to Healthier Margin’ was moderated by Dusit International chief operating officer David Shackleton. It was agreed that Thailand remains a volume market that offers value for money. Hoteliers need to be smart and realistic when boosting rates, margin and/or return on investment. “Consumers want freedom and hoteliers need to listen to them, not sit in a boardroom and decide,” claimed Absolute Hotel Services founder and CEO Jonathan Wigley. “Value proposition is ever-changing,” agreed Radisson Suites Bangkok Sukhumvit general manager Benjamin Krieg. He added that free breakfast and Wi-Fi are musts and complimentary upgrade works. Burasari Group managing director Lily Udomkunnatum advised hoteliers to look for costs vs. revenue expected per square meters and to make sure room type justifies the investment when building hotels. “Hotels don’t have to raise rate structure to boost average rate,” concurred The Unique Collection of Hotels & Resorts CEO Peter Kaelli. He recommended changing the guest mix and replacing low performers work.
The next Hotel Management Asia Summit Series conference will be in Singapore on October 22, 2015. Part of TravelRave 2015, the Hotel Management Singapore Summit will be co-located with the Hotel Technology Conference, serving up to 350 senior hoteliers covering topics from productivity to value proposition, from finance to food and beverages, and from existing technologies to pioneer systems. For more information, please visit http://www.questexevents.net/hmasummit .