Swiss-Belhotel International, the award-winning global hospitality chain, is officially Chinese friendly after Ctrip, the leading online travel agency in China, selected 7 of the brand’s properties in Indonesia for inclusion in the Chinese Preferred Hotels (CPH) program.
The CPH initiative was established by Ctrip to ensure that international hotels meet the needs of travellers from China – one Indonesia’s largest source market. To be selected for CPH status, the Chinese travel services provider requires hotels to offer an introduction to the hotel and its facilities in simplified Mandarin, as well as providing assistance in spoken Mandarin. Hotels must also enable guests to settle their bill using Union Pay.
Other requirements include serving Chinese dishes for breakfast, such as congee and steamed buns, providing a kettle and complimentary tea in every room, as well as free Wi-Fi. Each property must also achieve a guest rating above 3.8 on the Ctrip platform.
Thanks to the commendation, Swiss-Belhotel International properties in Indonesia will now be filtered on Ctrip search pages and included in CPH results. Specially designed online icons highlighting stays with outstanding facilities and services for Chinese guests will distinguish selected properties from other hotels. Each awarded hotel can also display a certificate to show its qualification as part of the CPH programme.
According to Indonesia’s Central Bureau of Statistics, since 2016, more Chinese tourists have visited Indonesia than any other country in the Southeast Asia region with some 1.43 million trips made in that same year. In 2017, Bali alone welcomed more than a million Chinese visitors in the first eight months of the year, a hike of 58% compared to 2016.
Mr Gavin M Faull, Chairman and CEO of Swiss-Belhotel International is clear about the importance of accommodating Chinese guests in Indonesia as part of the brand’s growth strategy.
“By 2019, close to half of all visitors to Indonesia are predicted to arrive from China, so its vital that we not only embrace the culture and customs of the destinations where we have a presence, but also take a wider, international approach and remain conscious of where our guests are coming from,” he said.
“Swiss-Belhotel International is expanding fast in Indonesia, which means welcoming Chinese guests is an integral part of our success,” he added.
As the largest archipelago in the world, Indonesia offers a stunning, varied landscape with divine beaches, world-class surfing and diving, tropical rainforest adventures and picturesque paddy fields. A colourful sense of tradition and friendly local people add to the global appeal and popular destinations such as Bali, Java and Nusatenggara are now being matched by Sumatra, Kalimantan and Sulawesi.
Swiss-Belhotel International offers a choice of hotels across Indonesia catering for both business and vacation guests and the brand is already popular with Chinese visitors for its world-class facilities and a commitment to excellence in service and management.
The Swiss-Belhotel International properties selected for the CPH program were Hotel Ciputra Jakarta, Swiss-Belhotel Airport, Jakarta, Swiss-Belhotel Harbour Bay, Swiss-Belhotel Mangga Besar, Jakarta, Swiss-Belinn Airport, Jakarta, Jakarta, Swiss-Inn Batam, Swiss-Belinn Manyar, Surabaya and Bali properties include Swiss-Belhotel Petitenget, Swiss-Belinn Legian, Swiss-Belhotel Tuban dan Swiss-Belhotel Rainforest, Kuta.