All SiR hotels are created and managed by the award-winning Amsterdam-based hotel development and management company Sircle Collection.

Whether you are just roaming around Europe or on a business trip, SiR hotels could be your new hotel of choice. If you're like me and enjoy authentic local experiences, impeccable designs, art, and great service then SiR is definitely your go-to hotel brand.

Founded in 2013 with the opening of SiR Albert, SiR now has five hotels in a different locations in a unique area of Amsterdam, Barcelona, Berlin, Hamburg and Ibiza.

Each property has its own style but still manages to carry the same sense of 'curiosity', 'style' and 'culture'. For example: SiR Savigny, Berlin is located in Berlin’s literary quarter, in a building constructed in 1893 right in the heart of Berlin's art and cultural center.  

SiR Nikolai, Hamburg is tucked between Altstadt and HafenCity on Nikolaifleet, one of Hamburg’s oldest canals. The property has an amazing artisanal yet sophisticated charm.

Feeling connected is the heart of Sir Hotels, each hotel share a common theme in having a public space that allows guests to sit back, relax, and read in front of a fireplace or in a study.

Food & Beverage outlets are to be highlighted here. Nothing over the top, or too extravagant. The unnecessary has been eliminated. THE BUTCHER Social Club is an outlet at SiR Adam, Amsterdam North where guests are offered burgers, booze, beer, breakfast from early till late.

All SiR Hotels are well designed and include everything to satiate modern-day travelers' needs with the elegance of European style : Think Velvet, Leather, Brass, Suede.