PHUKET, THAILAND – Outrigger Enterprises Group has appointed Eugene Oelofse as Director of Marketing and eCommerce, Asia Pacific, effective June 1. Eugene will be based in the Outrigger Asia Pacific office in Phuket, Thailand, and will report to Mark Simmons, VP Sales & Marketing, Asia Pacific.

Oelofse, from South Africa, brings 13 years’ experience in branding, communications, digital, marketing and CRM to Outrigger.

Before joining Outrigger, Oelofse was Branding and Communications Director at AKARYN Hotel Group in Thailand.

For two years prior to that he was Group Marketing Manager at the Premier Hotel & Resorts Group, a diverse portfolio of business, leisure and luxury hotels in South Africa.

Before to moving to Asia, Oelofse also held roles as creative director at leading advertising and communications agencies in South Africa, focusing on lifestyle, golf and property.

“Eugene’s online, digital and communications skills in the leisure sector will be a major asset to Outrigger Resorts,” said Darren Edmonstone, Outrigger Managing Director, Asia Pacific. “Given our direction to further grow our B2B and B2C outreach with innovative initiatives and programmes, Eugene will provide a strong resource in these areas to support this.”

Oelofse has Honours and Postgraduate certification in marketing management from the IMM Graduate School of Business in South Africa. He has also studied strategic brand management, graphic design, accounting and economics.