Siam Sindhorn Co., Limited announces the launch of Sindhorn Midtown, a new Thai-born hospitality brand in the heart of Bangkok’s Langsuan neighborhood sets to open in March 2020.

Offering a collection of 344 hotel rooms and suites and 49 serviced residences. Sindhorn Midtown’s developers tapped Eight Inc., the designer of Apple’s iconic flagship Manhattan store on 5th Ave., for the interior architecture and design. Local artists, like textile designer Kachama Perez, created the striking tapestries and wall art and will contribute to future art programs. Fritz Hansen’s iconic Drop™ chairs are included in every hotel room. Sindhorn Midtown features food and beverage outlets, workspace and fitness center.

Located only a quick five-minute walk from BTS Sky Train Chit Lom and Ratchadamri stations, or to the Erawan Shrine or Pratunam Market. Guests can take the nearby Rajprasong walk to major shopping centers Central World, Siam Paragon and Siam Center. Or catch a tuk-tuk to Lumpini Park for a day outdoors or to the nearby embassies.

“We are delighted to introduce travelers to Sindhorn Midtown, our redefined vision of a Thai-inspired hospitality experience,” said Jee Hoong Tan, Sindhorn Midtown’s General Manager. “In the center of the vibrant heart of Bangkok, Sindhorn Midtown is an urban cocoon – a stylish escape with a refined, uniquely Thai spirit. We welcome today’s travelers with warm service, intuitive amenities and thoughtful accommodations.”