Sudawan (DOSM)

Sudawan Thanyanichthadanont, The Director of Sales & Marketing at Well Hotel Bangkok has been appointed by Danai Wansom, Managing Director of Well Hotel Bangkok Sukhumvit 20.

Sudawan has more than 27 years of experience in sales and marketing areas in the hospitality industry. Her past experience includes working with Rama Garden Bangkok, Siam City Hotels & Resorts and Montien Hotel Pattaya, prior to joining the pre-opening team at Six Senses Resorts and Spas as Senior Sales Manager.

With my boutique/Thai independent chain background, it gives me different perspective and way of working. I don’t have to follow the set rules but can apply the new ideas and implement them to be used in our properties‘ Sudawan said. Sudawan was well recognized in the industry during her seven years including pre-opening period as Director of Sales & Marketing at the hip boutique Veranda Resort and Spa in Hua Hin and Chiang Mai.

Running a new hotel in Bangkok can be challenging but Sudawan is well-prepared

Our rate strategy is to offer value for money product using promotional strategies. We will launch seasonal promotions to agents and offer good deals on our website combining room, food & beverages and spa or other experience. We will not dump the rate to be too low or cheap as it is not something we want our customers to perceive. Our product is unique, with the right communication strategies, the guests will understand and choose the hotel based on the experience and values we deliver.

The challenge would be that Well Hotel Bangkok is a new hotel, new brand with unique concept. It is always exciting and challenging to open a new hotel and establish a new brand to the market. As you know that Bangkok has many new hotel openings in 2015 and 2016, both from individual hotels and international chain, it is going to be another fun and challenging experience for me and my team but I believe that Well Hotel Bangkok will be well recognized in the market and one of the top choices when choosing hotel in Bangkok. We are going to create a new lifestyle wellness destination right here in the Thailand’s capital.’