The new VP of Operations at BHMAsia is Alexander Stenrud Parry, a Swedish national who brings over 20 years’ hotel industry experience, previously based in Los Angeles, Las Vegas, New York and most recent years in Thailand with Accor Hotels. Top of the priority list for Alexander will be to ensure the successful opening of eight new hotels this year, and to apply his knowledge of larger properties as BHMAsia adds the 266-room X2 Vibe Bangkok Sukhumvit Hotel and the 230-room X2 Vibe Hoi An Residence.

BHMAsia is now experiencing strong growth with several new hotels in our portfolio and we are taking big leaps across borders in Asia which will lead to some growing pains. The challenge is to quickly anticipate and adapt to market movements and technological changes; being innovative and agile as a company is a must in today’s highly competitive hotel industry,” observed Alexander as he prepared to take responsibility for overseeing the company’s expanding operations.

“In the last 20 years, I’ve acquired in-depth knowledge in managing hotels and resorts which can help me to better support and coach our hotel General Managers to successfully lead our hotels, manage assets, provide excellent guest satisfaction and achieve our financial targets.”

The second appointment is that of Steve Lockhart as GM for X2 Kui Buri Resort. This property has won multiple awards for its exceptional design and unique architecture created by renowned Southeast Asia-based architect Duangrit Bunnag, and is known as the ultimate holiday resort among local and international guests.

Located in a peaceful fishing village three hours south of Bangkok, the resort is now ready to welcome guests once more following renovations, and Steve will be responsible for providing a whole new range of upgraded service standards.

BHMAsia has its finger on the pulse and supplies a unique level of luxury service whilst expanding rapidly. My challenge is to enhance and improve the X2 experience for guests within an innovative company that has existing high standards and unique luxury experiences,” said Steve, who has spent over 20 years in hospitality with Accor and has a wealth of multicultural experience in luxury properties.

“My goal is to work with the existing team ensuring all our guests experience the unique luxury level of satisfaction that BHMAsia delivers so well,” he added.