What is the top priority in your plan in growing Mövenpick? and Why?
Olivier Chavy: We see Asia as a key future growth region for Mövenpick Hotels & Resorts and have implemented an accelerated growth plan to have over 30 operational hotels in Asia by 2020.
Our top priority is to concentrate on South East Asia with strategic expansion in clusters by country to maximize operational, sales, marketing and branding efficiencies. For example, in Thailand we have 4 operational hotels and a further four in the pipeline. In Vietnam we have a hotel in Hanoi, a further 3 resorts in the pipeline and plans for a further 3 over the next 18 months. In the Philippines, we have a resort in Cebu and will open our second resort in Boracay this December, plus there is a Manila hotel in the pipeline. Other planned destinations include Malaysia where we have 3 hotels due for completion by 2019 and of course Indonesia where we are very excited to be opening our Bali resort in Q1 2017.
Being a ‘Swiss’ brand has been Mövenpick Hotels & Resorts selling point for decades, apart from being a Swiss brand offering Swiss hospitality what else do you think are factors that investors buy into Mövenpick Hotels & Resorts ?
OC: Apart from the legendary Swiss hospitality, at the heart of it is our values which are the fibers that weave us together as a company and our guests. These include: Quality – as we are passionate about what we do and we continually strive to improve in order to achieve higher levels of excellence. Reliability – we are accountable for our actions and deliver on our promises. Care – we are devoted to nurturing genuine relationships with one another and we embrace our communities, the environment, our partners and guests, and all with a personal touch. Just like our guests, we are unique individuals. We make a difference by acting on our intuition and daring to be ourselves.
What are the things you think you like to improve in your organization to be able to compete the world?
OC: As you know, the hotel business is an extremely competitive environment in which to operate. Existing hotel operators are increasingly diversifying their offer, and at the same time alternatives to the existing hotel model, such as Airbnb, are entering the market. In order to face these challenges, Mövenpick Hotels & Resorts needs to be creative and constantly reinvent itself. We are able to do this because we have a solid brand based on our inherent Swissness, our 65+ years heritage in food and hospitality and the commitment of our 16,000+ employees.
Olivier Chavy received his Masters in Business Administration from Cornell University, a postgraduate diploma from ESSEC Business School and a BA in Hotel Management from Saint-Quentin-en-Yvelines Hotel Management School in France. Olivier Chavy is a dual citizen of the United States and France. He is fluent in French, English and German.