The Mekong Tourism Marketing Workshop has been initiated by the Bangkok based Mekong Tourism Coordinating Office (MTCO) in collaboration with the World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA).
“We look forward to partnering with MTCO to showcase approaches that will result in strong benefits for communities in the Mekong Delta region,” said Dr Chris Bottrill, Chairman of the PATA Human Capital Development Committee and Dean, Faculty of Global and Community Studies, Capilano University.
Adventure travel, food tourism, community-based travel, river and ocean cruising will all be analysed in separate breakout sessions of the workshop on 15 June.
UNWTO will host the session on river and ocean cruise tourism based on two UNWTO publications: ASEAN River-based Tourism Development and Sustainable Cruise Tourism Development Strategies: Tackling the Challenges in Itinerary Design in South-East Asia.
Vietnam is throwing its weight behind the workshop idea. The workshop and forum is being hosted by the Ministry of Culture, Sports, and Tourism of Viet Nam (MCST), the Viet Nam National Administration of Tourism (VNAT), and the City of Da Nang.
The Mekong Tourism Forum 2015 takes place at the Hotel Novotel Danang Premier Han River, 15-19 June with the marketing workshop taking place on the afternoon of 15 June.
Attendance is free to genuine travel industry stakeholders who register online.
For further information, agenda and registration, visit: MekongTourismForum.org