Responding to consumers’ growing desire around the world for premium, worry-free vacations, Marriott International, Inc. (NASDAQ: MAR) today announced it is launching an all-inclusive platform to serve this increasingly popular vacation segment. The company also announced that it has signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than $800 million and demonstrating their confidence in Marriott International’s scale, loyalty platform and operational expertise. The resorts are expected to open between 2022 and 2025.
“Our new all-inclusive resort platform is a natural progression for Marriott International,” said Tony Capuano, Marriott International’s Executive Vice President and Global Chief Development Officer. “It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”
Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio.
Given growing demand for premium and luxury all-inclusive stays, Marriott International plans to build its platform by initially leveraging the following full-service and luxury brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott. Guests will enjoy a distinctive all-inclusive vacation experience – along with the design aesthetic, culinary offerings and amenities – specific to each brand. All-inclusive resorts bearing the Marriott Hotels brand, for instance, would cater primarily to families, while resorts bearing the W Hotels brand would cater to adults.
Marriott International’s all-inclusive resorts will offer a variety of amenities, culinary options and experiences for all ages, and tailored for each brand. For adults, all-inclusive amenities may include fitness and spa facilities, reservation-free dining at gourmet restaurants, adult-only pools with swim-up bars, 24-hour room service, on-premises nightclubs and unlimited premium beverage programs. Family oriented resorts may offer options such as water sports and other sport activities, innovative children’s and teen clubs, and multiple entertainment venues.
With its Starwood Hotels & Resorts acquisition in 2016, Marriott International gained valuable experience in this segment when it assumed operations of its first all-inclusive property – the 406-room Westin Golf Resort & Spa, Playa Conchal in Costa Rica.