The new vision for Sheraton features intuitive design, tech-forward experiences and upgrades to everything from guest rooms to F&B.
Following Marriott International’s announcement in 2018 of its plans to refresh the iconic brand for today’s travelers, the completion of the renovations of Sheraton Hotels and Resorts is an important milestone in the brand’s reinvention journey.
There is now momentum building for the transformation, with over 40 hotels around the world expected to reflect the new brand vision by the end of 2022.
“Over the past 80 years, Sheraton has always offered guests the time-honored assurance of a welcoming community. We’re proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates. As travel resumes, we look forward to welcoming guests into this new chapter for Sheraton,” said Amanda Nichols, Senior Director and Global Brand Leader of Sheraton Hotels.
Marriot's new Sheraton Brand Key Features
The Lobby is a Modern-Day 'Public Square'
Built into the new design are signature elements such as Community Tables which are inviting, purpose-built workspaces that will anchor each hotel’s lobby and allow guests to work, eat and drink while soaking up the energy of the space.
'The Studios' - A New Kind of Business Center
A less formal bookable space that caters for business meetings and private dining experiences. Soundproof booths are also strategically placed throughout the lobby, perfect for those spontaneous phone-calls where you need to connect privately with friends, family or colleagues from afar.
'Coffee Bar Bar' - Part Café, Part Bar
'Coffee Bar Bar' is a Part bar, part coffee bar, part market, and is central pillar of the new Sheraton vision, transitioning from day (Coffee) to night (Cocktails) with food & beverage options.
Guest Rooms & Club Lounges with Updated Offerings
The rooms have been reimagined with new tools for productivity, such as a height-adjustable work table, integrated power and charging and layered lighting; while still retaining some of the classic Sheraton signature amenities, including the luxurious Sheraton Sleep Experience platform bed. The guest bathroom has also been completely redesigned with new and modern walk-in showers and bath amenities by Gilchrist & Soames.
Sheraton Club Lounge guests will find updated food and beverage offerings, premium amenities, enhanced connectivity, and 24/7 access to provide a private environment. The new design ensures the space is welcoming, elevated and purposefully designed for a layered and engaging experience that transitions seamlessly with activations from morning to evening.
Sheraton Hotels will continue on its transformation journey, with the brand expecting to showcase new guest experience programs and complete renovations in locations including Nashville, USA; Toronto, Canada; Nice, France; Kiev, Ukraine; and Xi’an, China.