Mr. Peter Caprez, Cluster General Manager of JW Marriott Hotel Bangkok, Courtyard Bangkok and Renaissance Koh Samui Resort & Spa is excited to appoint JW Marriott Hotel Bangkok’s newest Director of Sales & Marketing, Ms. Helene Fong was a former Director of Marketing of JW Marriott Hong Kong. Prior to her last position at the JW Marriott Hong Kong, she also held the same position at the Shangri-La Hotel Bangkok & Shangri-La Hotel Chiang Mai from May 2011 to May 2012 and hence is familiar with the market.
Helene reveals her Marketing strategy for this dynamic market ‘Managing the business mix is crucial in a competitive environment such as Bangkok to ensure that we retain our existing clients as well as developing new clients. In addition, we will be focusing on being much more present in the digital platform. It is one of the key focus to increase our share of business from and exposing our hotel in the international markets.’
Helene brings with her a vast knowledge and wealth of experience and is well associated with “Driving for Results” and “Talent Management”. ‘In such a dynamic city as Bangkok, I expect to have challenges in retaining people as it is a very competitive market with high turnover in the hotel industry. Having previously been in Chiang Mai, Shenzhen and Hong Kong, I look forward to leading and embracing this new business environment for success.’ Helene added.