[![ Ms. Juliana Gim, Managing Director of International SOS Singapore and Ms. Katrina Leung, Executive Director of Messe Berlin (Singapore) at the official signing ceremony](http://hotelintel.co/wp-content/uploads/2016/06/Ms.-Juliana-Gim-Managing-Director-of-International-SOS-Singapore-and-Ms.-Katrina-Leung-Executive-Director-of-Messe-Berlin-Singapore-at-the-official-signing-ceremony-300x228.jpg)](http://hotelintel.co/wp-content/uploads/2016/06/Ms.-Juliana-Gim-Managing-Director-of-International-SOS-Singapore-and-Ms.-Katrina-Leung-Executive-Director-of-Messe-Berlin-Singapore-at-the-official-signing-ceremony.jpg)
Ms. Juliana Gim, Managing Director of International SOS Singapore and Ms. Katrina Leung, Executive Director of Messe Berlin (Singapore) at the official signing ceremony
ITB Asia, the ‘Asia’s Leading Travel Trade Show’, today announced International SOS as its first official Medical & Travel Security partner. Through this collaboration, International SOS will leverage its in-market expertise and global assistance network to educate ITB Asia delegates on the latest industry trends.

This year’s edition of ITB Asia organised by Messe Berlin (Singapore), will take place from 19 – 21 October 2016 at the Sands Expo and Convention Centre, Marina Bay Sands.

Today, nearly one in three trips abroad are to countries with higher risk ratings than the traveller’s home country. In line with International SOS’ focus on prevention, recent research has quantified the value of investing in pre-travel health programmes – one that benefits a company’s bottom line, while supporting their duty of care to their employees.

Building on this, on the second day of the show, International SOS will hold a workshop entitled ‘Understanding the risk exposure for your business travellers during a medical or security incident and how to mitigate these risks’, which will highlight the importance of travel risk management. Delegates attending this session will learn about the positive financial impact of preparedness and ‘Duty of Care’.

“This first-of-its-kind partnership with International SOS demonstrates our continued commitment to encompass all sectors of the travel industry and create an optimal business environment for our delegates. People in the travel sector are particularly vulnerable to the changing political, economic and health conditions. Through targeted workshops, International SOS will share insights on how organisations can help fulfil their duty of care to travellers by identifying the latest threats and taking steps to mitigate them,” said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organisers of ITB Asia.

Prior to the event, delegates will have access to an online platform and customised mobile application that highlights the latest country specific health and security risks.

ITB Asia has also recently announced a partnership with CrescentRating, which will see the latter sharing insights on how delegates can leverage on the growing Muslim travel sector. ITB Asia will also be holding its inaugural MICE day, showcasing key collaborations with the Society of Incentive Travel Excellence (SITE), Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) and Incentive Conference & Event Society Asia Pacific (ICESAP) on the second day of the show. These sessions will help to address a wide range of timely and topical issues facing the MICE industry today.

A hybrid show, ITB Asia attracts delegates from across all sectors of the travel industry, including MICE, corporate and leisure companies. It acts as a platform for delegates to network and identify new business opportunities. The show’s powerful line up of conference programme also helps to provide a holistic and comprehensive view of the latest trends, issues and opportunities in the sector.

Last year, ITB Asia attracted close to 760 exhibitors from 73 countries, as well as 880 buyers and more than 10,300 attendees over three days.

For more information on ITB Asia 2016, visit www.itb-asia.com