In this episode of Intel Talk, we speak with renowned journalist, photographer and hotel insider John Everingham.

John is the founder of ‘The Beach Front’. In John’s years as a hotel photographer, he observed many shady practices to project images of certain properties that often didn’t reflect the truth. One common technique was to make a hotel ‘appear’ that it was a beach front property when it actually wasn’t in the real sense of the term.

Listen to John discuss the ‘tricks of the trade’ when it comes to hotel photography and marketing and what he is doing to shed a little more light on some darker corners of the industry..