• 24 October 2018
Hotelier of the Month : Peter Lucas

Hotelier of the Month : Peter Lucas

Highly motivated and team oriented Peter Lucas joins The Westin Grande Sukhumvit Bangkok from another Marriott Group hotel, Four Points by Sheraton Bangkok. Previous properties in his portfolio include Hilton Melbourne Airport Melbourne; Hilton Petaling Jaya Kuala Lumpur; Hilton Hua Hin Resort & Spa Hua Hin; Conrad Tokyo, and; Hilton Tokyo. His training assignments took him to Hilton Tokyo Bay, and Hilton Maldives Resort & Spa, having entered the profession at Swiss Grand Hotel Bondi Beach Sydney.

He graduated with Merit from the University of New South Wales Sydney, Australia with a Bachelor of Commerce (Hospitality Management & Marketing), having previously acquired a Diploma in Hotel Operations/Management at Kenvale College Sydney. Besides his native English language, he speaks intermediate level Japanese.

What’s the most challenging aspect in running your hotel?

Keeping an even balance between people, profit, quality and customer. Achieving market share growth in a highly competitive environment with new additional supply on the outlook.
### What have been some of the key highlights of your hotel so far this year?
We are blessed with a “bull’s-eye” location in Sukhumvit, which makes us a key venue for events in Bangkok. In addition to running high occupancies in the first 3 months of the year we have also held: – the largest attended Thirsty Thursday event in 10 years in Bangkok with over 400 attendees. – hosted our 2nd anniversary of Bangkok’s best monthly pool party with more than 600 party-goers. – we are currently hosting the Magners International Comedy Festival, we had a sell out for Doug Stanhope on the 17th March and Bill Bailey upcoming on the 5th April is certainly not to be missed and we expect another sell out.
### What’s the essence of ‘hospitality’ ?

The essence of ‘hospitality’ is still the human touch. Our customer feedback surveys tell us that good ‘software’ beats good ‘hardware’ for most customers no matter what their geographic origin might be. Quick, accurate and friendly service still rates as the key driver of why a guest would choose to stay in a hotel for a repeat visit versus another hotel.

What are your preferred sources when it comes to learning about hotels?

I like the monthly HOTELIER magazine, I also subscribe to a few hotel articles on-line which appear into my inbox (ehotelier and Travel Daily Media).

What kind of marketing tools you find to be effective in PR & Marketing in the hotel world today?

With the vast majority of users using the Internet as a research and booking tool, a strong online presence is essential for any successful business and gives customers access to our hotel all day, every day. Travelers flock to Facebook, Twitter, Instagram, and other networks to research, find recommendations, and read reviews.  Using high quality content Social Media is a great opportunity to raise brand awareness, increase website traffic, grow brand loyalty and ultimately boost revenue. If you follow us on facebook at [www.facebook.com/westinbangkok](http://www.facebook.com/westinbangkok)    for example, you can see that we are highly interactive and use a visual way to capture the attention of our followers.
### What book are you currently reading or wish to read? (Or your favorite book).

I have a couple of books that I am currently reading:

– the Rosie Project

– Jeff Fenech biography

– The 10x rule by Grant Cardone (wish to read)

– Steve Jobs by Walter Isaacson (favourite book)

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