Last year Hilton Worldwide announced their Hilton Huanying – a program that offers Chinese travelers a customized hospitality experience during their stay; Mandarin written menu, dedicated Mandarin TV channels, Mandarin interpretation service, and Chinese culinary utensils.
“Since being introduced in 2011 at 51 properties in 13 countries, Huanying has empowered more than a million Chinese travelers to explore new destinations with the comforts of home. We are very proud of this program, and the benefits are clear. Chinese travelers who stay at Huanying properties express a greater overall satisfaction in their hospitality experience.” Said Rob Palleschi, global head, full service brands, Hilton Worldwide.
Today, Accorhotels announced its ‘Hao Ke Ya Gao’ as revamped ‘Optimum Service Standards’ program in Australia. AccorHotels was the first hotel group in Australia to launch such a pioneering initiative in 2011 specifically catering to the needs of Chinese inbound travellers, and now has over 50 hotels accredited to the program.
In a new partnership with the independent and globally recognised China Ready & Accredited certification organization, AccorHotels’ hotel teams receive vital training and greater cultural understanding of Chinese travellers’ service expectations, preferences and sensitivities. AccorHotels Australia is the first global accommodation provider to receive accreditation with China Ready & Accredited.
Simon McGrath, Chief Operating Officer AccorHotels Pacific, said “*To maintain our above market share of the multi-billion dollar Chinese segment, our highly successful and refreshed Hao Ke Ya Gao program will see continued investment in 2016. *
“Pleasingly the trend of strong inbound growth from Greater China continues, now surpassing one million visitors, and as a result we have seen a healthy increase in room nights, up by 12.9 per cent for year ending Dec 2015, versus 2014. One in eight Chinese travellers stay with us an average of 3.5 nights and that is across both major cities and regional areas.
“While group bookings are still the core of our business, we’re keeping close to China’s new breed of middle class traveller who is seeking individual tourism experiences outside of the traditional tier one cities and are venturing to provincial and coastal parts of the country.”
According to the China Tourism Research Institute, China had 120 million outbound visitors in 2015 and they spent 104.5 billion US dollars. In the fourth quarter of 2015, travel agencies organized 13.8385 million visitors to foreign countries and Top 10 Destinations for Tourists Organized by Travel Agencies are Thailand, Hong Kong, South Korea, Japan, Taiwan, Macau, Singapore, Vietnam, Malaysia, and Indonesia.
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