According to Euromonitor International’s latest research, the luxury industry in Asia Pacific is expanding, showing 9% growth in 2017. This is especially true in Thailand, as seen by the 4.8% growth in the nation’s annual GDP. Another highly anticipated addition to the luxury hotel market is Waldorf Astoria Bangkok.
Daniel Welk, Vice President of Operations, Luxury and Lifestyle, Hilton, Asia Pacific, shares with Hotelintel.co his definition of luxury.
“Waldorf Astoria is the pioneer of luxury. We see luxury as the culture of tomorrow, always evolving. It is important for hotels to keep up with the concept and also become relevant to the expectations of today. Great service is also key in the luxury portfolio. We, as luxury hoteliers, try to provide the best experience guests can ever imagine. ”
The first Waldorf Astoria in South East Asia will be launched on 30th August, 2018. The hotel is shaped like a dazzling Magnolia flower, representing its partner, Magnolia Finest Corporation Limited. Waldorf Astoria Bangkok is situated in Ratchaprasong, the famous entertainment and shopping street in Thailand.
Featured within its remarkable design are three distinctively curated dining outlets from Level 55 to 57, designed by AvroKO, the New York design and concept firm. Various dining experiences include the iconic Bull and Bear restaurant which specializes in grilled meats and seafood, The Champagne Bar, an intimate 34-seater bar at the top of the building, and The Front Room, which presents an elegant new blend of “new Nordic” and Thai flavours in a relaxed setting.
The high-end hotel’s 171 luxurious guest rooms and suites are designed by world class architect Andre Fu, also known as the founder of ASFO. The fine attention to detail in the interior shows a perfect balance of Thai culture and contemporary art, while still retaining Waldorf Astoria’s iconic touch. The hotel also includes a ballroom with an impressive 8 meter high ceiling, eight meeting rooms which offer flexible configurations, the Waldorf Astoria Spa, and an outdoor infinity pool.
Given that prices of five-star hotel rooms are equivalent to those of three-star hotel rooms elsewhere, the luxury hotel market in Thailand is considered highly competitive and challenging. However, Daniel is confident that Waldorf Astoria Bangkok will be the talk of the town.
“We don’t see this as a challenge, but rather as an opportunity. Bangkok is one of the most amazing cities in Asia. The world class design, the location, the exemplary service, and the environment that captures the vibe of the city will definitely bring an experience that takes your breath away, then it becomes an unforgettable memory.”