Hilton Worldwide today announced the opening of Hilton Istanbul Kozyatagi, the debut of its flagship Hilton Hotels & Resorts brand on the Asian side of Istanbul. Offering magnificent views of the Marmara Sea, the upscale hotel is in a prime location within easy reach of the main tourist attractions and commercial areas either side of the Bosphorus.

Rob Palleschi, global head, Hilton Hotels & Resorts, said, “We are proud to welcome Hilton Istanbul Kozyatagi connecting our portfolio to both sides of the Bosphorus. The hotel’s enviable location means it is well suited to becoming a leading choice for travellers looking to experience all parts of Istanbul and well-known visitor sights.”

Simon Vincent, EVP & president, Europe, Middle East & Africa for Hilton Worldwide, said, “Istanbul remains one of the world’s great tourist destinations, attracting more than 10 million travellers last year alone. Having opened a wide array of hotels across the city in recent years, we’re delighted to be offering guests yet more choice on the Asian side, which now benefits from even greater accessibility to this bustling part of Istanbul.”

Ergun Demiray, general manager, Hilton Istanbul Kozyatagi, said: “The location of Hilton Istanbul Kozyatagi offers visitors the opportunity to experience the full breadth of cultural, culinary and shopping experiences available in Istanbul. With upscale amenities and spacious, contemporary accommodation, we offer an exciting new choice for travelers and look forward to delivering excellent standards of Hilton hospitality in the city.”

Istanbul is well-known for its bustling bars, unique shopping experiences, including the Spice Market and Grand Bazaar, as well as a plethora of restaurants offering both traditional and contemporary cuisine. Guests wanting to relax can take a private boat trip to Princes’ Islands – a chain of nine picturesque islands, enjoy lunch on the waterfront at Kalamis Yacht Marina, which is only a 15-minute drive from the hotel or browse the shops on the renowned Bagdat Avenue..