Don King’s interlaced ghost ship. It’s the sporting world’s answer to show business. Boxing is drama. In our new open for HBO, the dark, stale hours of training and hardship collide with the electric burlesque of fight night. A broadcast-signal visual treatment summons television spirits from a bygone NTSC era, and the cut pays tribute to the sport’s long and surreal relationship with the tube. Boxing’s image seems in a constant state of gritty flux, but the world’s most challenging sport refuses to stay down. We created a complete broadcast branding package in tandem with the open.
Live Action Director
Exec. Creative Director