According to the Islamic Bank of Asia, Muslim tourists’ expenditure growth rate is expected to be at 4.79% per year through 2012–2020 vs. the global rate of 3.8% – with total spending set to reach over $192 billion by the year 2020. Excluding core religious travel, there are an estimated 45 million unique trips to the top 50 Muslim destinations annually , while Haj/Umrah travel on its own is expected to be a US$14 billion market by 2020.
As you can see, with about 1.8 billion Muslims globally, this is one demographic that hoteliers can ill-afford to ignore, with plenty of room for growth in the market for Halal friendly properties.
Southeast Asia is rated among the top destinations for Middle Eastern Travelers. Of the non-Islamic countries, Singapore is ranked No. 1 in the world by the global Muslim Travel Index 2015, with Thailand a close second: in July 2015, Thailand welcomed 80,672 visitors from the Middle East, which was almost double the figure of 46,061 from July 2014.
As this market continues from strength to strength, many hotels seem to be seizing the opportunity by promoting themselves as Halal friendly hotels, although to do so, you first need to be rated as a true Halal hotel. To get started, there are websites like www.halalbooking.com or www.crescentrating.com that can offer support and information, and can also help promote your property among Muslim travelers.
These two leading websites are well-known among Muslim travelers who are concerned about the Halal credentials of the places they visit, so if this is your target audience you may want to take a closer look at these websites and let us know how you get on.