“Digital Key is fabulous!” “This is an extremely convenient benefit for being a Hilton HHonors member.” “For a frequent traveler like myself, the ability to select my room and bypass the front desk is a competitive advantage. No other hotel group offers this type of service.” These are just a few of the 55,000-plus Hilton HHonors testimonials since Hilton (NYSE: HLT) launched Digital Key one year ago. Since that time, Digital Key has opened 2 million doors for Hilton HHonors members at 400 hotels.
Digital Key, in conjunction with digital check-in with room selection, is available exclusively through the award-winning Hilton HHonors app and offers the hospitality industry’s first-and-only opportunity for travelers to select the exact room they want based on both the hotel layout and its outside surroundings. Interactive digital floor plans make it easy for Hilton HHonors members to decide whether they want to be near the pool or the elevator, and integration with the Google Maps API lets guests determine if they prefer a view of the courtyard or the city skyline. After checking in and selecting their room from their phone, guests can proceed right to their desired room without having to check-in at the front desk. In just one short year since Digital Key launched, guest adoption has given Hilton plenty of reasons to celebrate.
“We’ve heard from our Hilton HHonors members that their mobile device has become their remote control to the world and that they rely on it to manage travel,” said Geraldine Calpin, chief marketing officer at Hilton. “We test many types of innovations here at Hilton, always with a goal: does this improve the guest’s stay with us in a meaningful way? With Digital Key, our members have agreed it does.”
Digital Key has been adopted nationwide by every Hilton brand in the U.S. at 400-plus hotels. By the end of 2016, guests will be able to use it at approximately 700 hotels. Hilton HHonors members will soon enjoy additional Hilton HHonors app features that simplify and enhance their stay:
Digital Key, digital check-in, room selection and in-app real-time chat are exclusive benefits for Hilton HHonors members, available via the Hilton HHonors app, which is the highest rated hospitality app on the Apple App Store (4.8 stars) and is downloaded once every seven seconds. Hilton HHonors is free to enroll and offers members an exclusive discount every day at every hotel in the world, as well as access to unforgettable experiences on the Hilton HHonors auction platform. For more information and to join, visit the Hilton HHonors site here.