The recent launch of The Chedi brand in China heralds a new and exciting time for GHM, one that is set firmly on the partnerships the luxury hotel management company has been building since it celebrated two decades of acclaim in 2012 with its portfolio of award-winning hotels.
In 2012, the group established the Ahn Luh brand in a joint venture between GHM, Beijing Tourism Group (BTG) and the Great Ocean Group to bring to market a brand that will encapsulate the best of the Chinese culture and old-world Chinese hospitality while melding contemporary touches and elegance to target the domestic as well as international traveller. The first Ahn Luh resort is located in Zhujiajiao, an hour’s drive from cosmopolitan Shanghai, and is planning for its grand opening in the coming weeks.
In January this year, GHM once again joined hands with BTG and together with a third partner, Jin He, established a formal partnership to bring The Chedi brand to China, Hong Kong and Macau. The first Chedi in China will be located in the hilly coastal region of Ninghai in China’s Zhejiang province, known for its mountainous landscape and scenic beauty.
Said Hans R. Jenni, GHM’s co-founder and president, “It has always been our intention to grow The Chedi brand. For China, this is a perfect fit in terms of style, quality and product offering… I am confident that this collaborative partnership will open doors for The Chedi in greater China and beyond.”
GHM’s focus on partnerships is a strategic management decision given on-going interest by various interested parties to collaborate on a varied range of development projects. “The current emphasis on partnerships is based on an efficient and effective model by which GHM can continue to use its expertise and experience in settings where our partners grant new resources, options and opportunities,” explained Jenni. He continues, “This, of course, leads to change: when it came time for GHM to review the management contract for The Legian Bali, given the new area of focus as a company, as well as the deep friendship we have forged with its owners, we decided not to pursue a new term of management under GHM, and are glad that The Legian Bali team will continue to grow what we have started together.”
The Chedi hotels in the current GHM portfolio include The Chedi Muscat in Oman, The Chedi Andermatt in Switzerland and The Chedi Club Tanah Gajah, Ubud in Bali, Indonesia. “Despite recent reports about our Andermatt resort – reports which had no basis and were subsequently denied even by the owning company – our priority to provide guests with an unrivalled lifestyle experience at any of our hotels, remain unchanged,” Jenni concludes.