The Scottish craft beer brand ‘BrewDog’ opened its first beer hotel ‘The Dog House’, where guests can wake up in a brewery and enjoy beer pairing at breakfast.
The hotel’s 32 rooms include 8 suites that have all the creature comforts that other hotels might have including rain shower, wifi, great bedding / linen and a mini-bar filled with beer. Other hotel features include a beer museum, games and other activities like ‘beer pong’, and beer-infused spa treatments.
TrendWatching.com suggested a thing or two that we might learn from this successful crowdfunded hotel: “Be a brand fanatic”. TrendWatching.com mentioned that most consumers don’t actually want a relationship with your brand. Since they started tracking this trend way back in 2016, TrendWatcing.com has seen “status-seeking consumers unashamedly embrace a host of surprising, playful and ironic (or not!) brand-led initiatives” - so be playful, and be quirky.
On another note, TrendWatching.com also suggests that offering guests the most extreme, once-in-a-lifetime experience that you could possibly imagine for your brand is the way to go. Where else might you have beer pairing for breakfast, or take a bath in a craft beer like at The Dog House?