Fairmont Beijing and Blueair have signed a partnership agreement to provide state-of-the-art air purifying service, “Blueair Zone” for the hotel to enhance guest experience and well-being. Designed with HEPASilent®technology, Blueair Pro air purifiers are currently installed in the hotel’s 222 guest rooms and public areas.

Fairmont Beijing is the first luxury hotel in Greater China under AccorHotels to have installed the latest air purifying system. Since its opening in 2010, the hotel has won several awards and accolades for its quality service offerings. Located in the heart of Beijing’s central business district, the urban sanctuary is within easy access to Wangfujing Street and Forbidden City. In line with its Corporate Social Responsibility (CSR) philosophy under the group’s Planet 21 programme, the partnership with Blueair aims to enhance guest experience and their well-being at Fairmont Beijing.

The vision for Planet 21, AccorHotels’ global sustainable development programme, is to drive a positive change towards an innovative hospitality experience,” said Foued El Mabrouk, Vice President Operations, Luxury and Upscale, AccorHotels Greater China, “We put corporate social responsibility at the core of our hotel operations with the engagement and commitments in our employees, guests, partners and local communities. Fairmont is a pioneer in sustainability with a goal of improving the overall well-being of its guests.”

Headquartered in Stockholm, Sweden, Blueair is a leading provider of best-in-class air purification solutions for people who want to breathe clean air and lead healthier lives. Certified by AHAM (Association of Home Appliance Manufacturers), US Energy Star, and US Zero Ozone, Blueair air purifier captures harmful airborne particles down to 0.1 micron in size, including inhalable particles, allergens, cigarette smoke, bacteria and PM2.5.

“We are very pleased to partner with Fairmont Beijing to launch the Blueair Zone,” says Annika Waller, Chief Marketing Officer, Blueair, “Blueair Zone is a service programme where Blueair guarantees the air quality in an establishment, following the EPA standard (U.S. Environmental Protection Agency). Within the programme, Blueair offers air quality expertise, on site installation and a filter service programme as well as a CSR-foundation. Blueair Pro products purify air in the surrounding public areas for guests and this partnership is based on our shared value to provide guests a healthy environment with clean air.”

AccorHotels is a leader in CSR in the tourism and hospitality sector and the Group is committed to continual improvement of its sustainability credentials. Launched in 2011, Planet 21 – AccorHotels’ global sustainable development program – is now in its second phase (from 2016 to 2020) with focuses covering four action areas involving employees, customers, partners and local communities, with the priority on food & beverage and sustainable buildings.

“Today, travellers are increasingly aware of the need to stay healthy when they are on the road,” says Michael Ganster, General Manager of Fairmont Beijing, “Our partnership with Blueair forms part of our strong commitment in CSR and enhancing guest experience is part of the hotel’s overall strategy.”  

Connecting guests to the very best of its destinations worldwide and providing travelers with memorable travel experiences, Fairmont is part of AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,100 hotels, resorts and residences, as well as in over 3000 of the finest private homes around the globe.