Sukanya Janchoo, General Manager of Dusit Thani Bangkok, was one of the panelists at half-day seminar organised by the Thai tourism industry to help upcoming sales and marketing executives how to get the most out of the growing number of travel trade shows.
It was the first seminar on this subject organised by the Tourism Authority of Thailand (TAT) in cooperation with the Thai Hotels Association. More than 200 industry executives attended.
The seminar topic was “Meet With Trade Show Gurus”. Other “gurus” speaking at the event were: Mrs. Prachoom Tantiprasertsuk, General Manager, Dusit Thani Laguna Phuket; Mr. Vorasit Pongkumpunt, Group Vice President, Nora Beach Resort and Spa, Samui; Mrs. Pornthip Hiranyakate, Managing Director, Destination Asia Thailand; and Mr. Supodcha Swetiyaram, Director of Sales and Marketing, Gassan Golf & Resort Group. The event was moderated by Mr. Sethaphan Buddhani, an executive of the Thai Hotels Association, and a now-retired senior executive of the TAT.
In his opening remarks, TAT Governor Dr. Yuthasak Supasorn gave a broad overview of the performance of the Thai tourism industry in 2015 and the marketing strategies for 2016. He urged the private sector executives to focus on upgrading the quality of their products and services in the spirit of teamwork to position and promote Thailand as a “Quality Leisure Destination” through ”Thainess”.
In her presentation, Mrs. Sukanya noted that travel trade shows were proliferating worldwide which meant that industry executives had to be very selective, targeted and focused in deciding which one to attend, depending on the product they were selling and the market and customer segments they wished to attract.
Mrs. Sukanya, who started her 40-year career as a housekeeper at a hotel in London, said it was also important to do proper market research and decide which part of the year the hotels needed to top up occupancy. Working with a proper budget and setting specific revenue targets would also help increase the effectiveness of the participation.
After the event, Mrs Sukanya said the Dusit Thani Bangkok was proud to be the first hotel to host a seminar on this important topic.
“As one of Thailand’s most prominent properties, we see it as our duty and responsibility to host events to increase the efficiency and effectiveness of the entire Thai travel & tourism industry, in the spirit of promoting ‘Thainess’,” she said.