Dusit International and Prince Hotels (Japan) have entered into a strategic partnership that positions both companies to expand their reach in the region and beyond.
The partnership takes the form of a marketing alliance, formalized by the signing of a memorandum of understanding on 17 February 2015 at the Dusit Thani Bangkok hotel in Thailand. The alliance allows for the companies to leverage on each other’s local expertise, as well as sales & marketing resources, to create opportunities for cross-selling, marketing and promotions.
This partnership demonstrates Dusit’s growing commitment to the Japanese market, which ranks amongst the top 3 inbound geographic source markets both to Thailand as well as to Dusit Hotels and Resorts. Recognising the significance of this market, in 2002, Dusit established a Japanese Centre within its Bangkok headquarters, followed by the opening of a Regional Sales Office in Tokyo in 2013.
Hotelintel.co asked what brought Dusit International and Prince hotels together for this collaboration, David Shackleton, the COO of Dusit International said “ We have mutual interest. Dusit has properties in places where Prince hotels do not have, and vice vera” Stan Brown, the Excutive Vice President said ‘I simply just picked up the phone to David and we agreed to do business’
Prince Hotels is Japan’s largest hotel chain, operating 51 hotels across Japan, China, Taiwan, Malaysia and Hawaii, U.S.A. Prince Hotels also comprises a golf and ski resort business with a further 28 golf courses and 10 ski resorts currently in operation.
“We are extremely happy to have reached this agreement on a marketing alliance with Dusit International,” said Mr Masanori Kobayashi, President of Prince Hotels, Inc. “We expect that the synergies between Dusit, a company that delivers the ‘Gracious Hospitality’ of Thailand, and Prince Hotels which fosters the spirit of Japanese ‘omotenashi’ hospitality, will successfully enhance international awareness of both brands.”.