Three hotels in Dubai’s Al Habtoor City are to be rebranded by Hilton which was confirmed today at a press event in Dubai. Mohammed Al Habtoor, Vice Chairman & CEO of the Al Habtoor Group and Ian R. Carter, President, Development, Architecture, Design & Construction, Hilton announced a new franchise agreement effective 1 August 2018. The properties will become known as Habtoor Palace Hotel, LXR Hotels & Resorts, V Hotel, Curio Collection by Hilton and Hilton Dubai Al Habtoor City.
Mohammed Al Habtoor said: “We are pleased to extend our partnership with Hilton to three additional hotel properties at Al Habtoor City, our flagship hospitality, leisure and residential development located in the heart of Dubai. This is a record transition into a new portfolio of brands, a testament to the strong relationship and trust between Al Habtoor Group and Hilton. The announcement today increases our partnership with Hilton from five hotels to eight hotels around the world.”
Ian Carter, said, “The addition of these three properties is great news for Hilton and strengthens a strategic partnership with Al Habtoor Group which spans across several markets internationally. Our portfolio will now see more than 5,000 rooms open by the end of the year in Dubai, a destination that ranks alongside global powerhouses such as London, Paris and New York in terms of annual visitor numbers.”
Khalaf Ahmad Al Habtoor, Founding Chairman of Al Habtoor Group said: “Dubai is a safe haven for tourism and investment. The decision of Hilton to choose Dubai as one of the first locations for its upcoming luxury collection brand is a confirmation of Dubai and the UAE’s robustness and appeal.”
Al Habtoor City is a residential and leisure complex situated on Dubai’s arterial Sheikh Zayed Road. The properties overlook Dubai Creek and the upcoming Business Bay district, a short distance away from the city’s thriving Downtown area which includes landmarks such as the Burj Khalifa and Dubai Mall.
Guests at each of the three properties will be able to earn Hilton Honors points for their stays from 1 August 2018 onwards. They will see the number of brands Hilton operates in the UAE increase from five to seven while adding to the long-standing presence of its flagship Hilton Hotels & Resorts brand in the country, which has welcomes guests to the UAE for nearly 50 years.