Centara, Thailand’s leading hospitality group led by Suthikiati Chirathivat, Chairman of the Board , has inked a management MOU with Asia Investment, Development & Construction Sole Co., Ltd (AIDC), a well-established investment and construction company in Laos. The agreement paves the way for Centara to enter into management agreements for three hotels in Laos with a combined total of 214 keys in capital city Vientiane and historic destination Luang Prabang.
“This signing ceremony demonstrates our commitment to expansion in Asia as we continue to develop our portfolio internationally. With the expertise from a country leader in development like AIDC and Centara’s record of delivering and inspiring extraordinary guest experiences, we are very excited to be partnering for success on these three exciting projects in Laos” Suthikiati Chirathivat, Centara’s Chairman of the Board explained.
The three hotels will be operated under three distinct brands in the Centara Hotels & Resorts portfolio: in close proximity to Luang Prabang airport and major tourist attractions will be Centara Grand, the upper upscale hotel comprising premium rooms, leisure and meeting facilities. Targeting the more cost-conscious traveller in Luang Prabang will be a Centra by Centara hotel, a quality value offering in a convenient city location whilst the latest COSI branded hotel will be arriving in Vientiane. COSI is the affordable lifestyle brand for the modern tech-savvy and connected traveller and it will offer a distinctive and localised experience in Vientiane.
Pheutsapha Phoummasak, President of AIDC Laos stated: “Luang Prabang and Vientiane are very popular destinations for both Thai and international travellers thanks to their perfect blend of historic legacy, wonderful sceneries and modern infrastructure. We are excited to partner with a Centara to bring their trusted brands to these cities and further promote the tourism potential of Laos.”
This latest development is in line with Centara’s impressive expansion strategy and will see Centara’s hotel count in Laos reach four with Centara Plumeria Resort Pakse already well under development and scheduled to open in 2020.