Since entering the Vietnamese market last year, BHMAsia has been gradually expanding its presence. The company has now signed its 6th hotel management contract, with properties in Danang, Hoi An, Halong Bay and Viet Tri. According to company CEO, Anthony McDonald “the properties are a mix of hotels, resorts, branded villas and residences, with a combined count of over 850 keys.”
He said “that the company has been successful, where larger international groups have struggled, due to the company’s philosophies and Asian culture. Having been born in Asia, the company understands the way to do business here and the importance of long term personal relationships”.
The projects range in size from 60 to over 230 keys, with a combination of hotels, villa developments and branded residences. Most projects carry the design hotel brands of the company, X2 CrossTo and X2 Vibe, renowned for its “Luxury by Design” ethos and appeal. This brand has proven to be a hit with style and design-conscious developers, looking for a unique brand that stays relevant to today’s ever-changing trends. The company’s other brand “Away” is also proving of interest to investors of retreats and wellness-focused resorts, where a relaxed resort with international presence is what they are looking for.
The first property launch of “New Hoi An City” will be “X2 Vibe Hoi An Residence”, scheduled to open its doors in the 2nd quarter of 2017. These 230 residential units will set new standards in the
Danang – Hoi An beachfront scenery with large comfortable one bedroom, two bedroom and three bedroom apartments and villas that are perfectly styled and designed.
BHMAsia’s Vietnam Country Manager, Mr. Simon Jinks has confided that “We are building a team to support the new openings planned over the next 12-24 months.” The expectation is that the group will have over 10 projects under development by the end of the year, and 16 by the end of 2017. “We are very confident with the Vietnamese market, and developers and investors see great value in our brands and what value we can bring to their projects” he added.