Frederic is already a familiar face at BHMAsia, having served as the company’s Vice-President of Development since 2014. He brings twelve years’ experience in the hospitality industry with expertise in both hotel operations and in the field of business development. Since commencing his hospitality career as the youngest General Manager for the Accor Hotel Group at just 24 years of age, Frederic has gone on to develop strong operational, financial, and analytical skills. Acquiring experience with luxury brands such as Sofitel through to budget chains such as Ibis, Frederic has gained a broad industry overview while heading a range of different departments from accounting to food & beverage, until his last posting with The Erawan Group in Phuket where he was the General Manager for the pre-opening and opening of a 260-room hotel on the island.
Frederic has already made a significant impression since joining BHMAsia in 2012 when the company was positioned as a Thailand-based boutique operator of six resorts. He has helped this portfolio and pipeline expand to nearly 50 properties across Thailand, Vietnam, Indonesia, and Australia as BHMAsia has established a major regional presence. Frederic has held a succession of increasingly responsible roles during this period, setting up and supervising the head office operations, and facilitating the recent company acquisition by Flight Centre Travel Group.
“Having been with the company for the last five years and seen progress and development within our organization, I am confident in working alongside the team and our new owners in taking BHMAsia to the global market,” said Frederic.
In his latest role, Frederic will be overseeing Sales, Revenue and eCommerce, Marketing Communications, Operations, and Human Resources. He will also bring his expertise to take on the additional responsibility for pre-opening projects, smoothing BHMAsia’s further growth across the region.