BHMA Hotels & Resorts has been rebranded to Cross Hotels and Resorts, marking the successful transition into the Global Flight Centre Travel Group, which has been named in the top three fastest-growing hotel management companies in the region by industry experts HVS International’s 2019 Asia Pacific Hotel Guide.
Cross Hotels and Resorts saw eight new hotels opened across three brands in FY 2019 and a consolidated hotel revenue increase circa 80% in the past 18 months.
CEO of Cross Hotels and Resorts, Peter Lucas, said Cross Hotels and Resorts was building off a very strong base having increased its operating portfolio of hotels by 39% and entering three critical target destinations - Phuket, Vietnam and Bali over the past 12 months.
Recent highlights have included the opening of the X2 Bali Breakers in Uluwatu and Away Bali Legian Camakila; X2 Vibe and Away branded properties in Phuket and the newly opened high-design X2 Oceanphere Residences in Pattaya.
Cross Hotels and Resorts had been well received by a diverse base of international guests with five South East Asian hotels rated number one on TripAdvisor in what is considered as some of the most competitive destinations in the world.
“The future looks very exciting as we continue our growth objectives expanding our footprint in key capital gateway cities and thriving visitor destinations globally,’’ he said.
“We have a strong pipeline of future acquisitions in place including four key resort destinations in Vietnam which we will sign in 2019.”
Cross Hotels & Resorts has also benefited from strong managerial appointments over the past six months including experienced international hotelier Paul Wilson as Executive Vice President Commercial and highly regarded hotel executive Jens O. Reichert as Chief Development Officer.